Baseball Culture: The Invisible Game Within the Game
Baseball is a game of ritual, memory, migration and belonging. An essay on why its culture continues long after the final out.
Sven Labenz
Chief Operating Officer
Sven is a strategist to his core and deeply rooted in culture. He began his career in the corporate world before finding his professional home at leading communications and advertising agencies, including FAKTOR 3 and Serviceplan. He created the basketball platform Parkettgeschichten and published Europe's first print magazine dedicated to Paralympic wheelchair sports. Across his work, Sven combines strategic clarity with a genuine understanding of communities, building bridges between corporate ambition, cultural relevance, and credible engagement with subcultures.
The People Who Made Baseball a World Culture
From Babe Ruth to Shohei Ohtani: the figures who shaped baseball far beyond the sport itself – on the field, in the media, in politics and in pop culture.
A Good Baseball Film Is Never About Baseball
On screen, too, baseball is far more than sport. It is a stage for loss, for memory, for America's story about itself. No other sport has a canon that reaches so far beyond its own fanbase.